When one kitchen runs multiple delivery brands, the delivery timing and menu positioning are not the same for all brands — so their fry requirements aren’t identical either. A burger brand with a 20-minute delivery window cannot be treated the same as a chicken brand with a 10-minute window, and a concept where fries are central carries more risk than one where fries are secondary.
Using a single fry for all brands simplifies inventory but misaligns quality. Fast-turn brands get an over-engineered fry they don’t need, increasing cost without benefit. Slow-delivery brands get a fry that cannot survive the real window, hurting ratings and repeat orders. Operational simplicity becomes a quality mismatch.
You cannot select the right fry if you don’t know the real delivery window of each brand.
All Lutosa coating - whether flavoured or not - are gluen-free, i.e. they do not contain wheat or derivatives of wheat. This makes them well-suited for people who suffer from celiac disease and for those who prefer to stick to a gluten-free diet.
Premium brands cannot afford soggy fries — it breaks price credibility immediately.
On the other hand, value brands have lower expectations but also lower margin to absorb complaints.
Either way, treating all brands the same ignores brand-level economics.
The goal is not to buy five different SKUs — it is to choose a fry that covers your longest delivery window and use it across all brands. A long-holding solution like Ultra Crunchy provides 30-minute performance, covers slow scenarios, and still performs in faster ones. You preserve operational simplicity without leaving any brand exposed.
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