In 2025, the European food landscape will be marked by profound changes, driven by consumers who are more demanding, informed and concerned about their consumption choices. Whether in Germany, France, the UK or Spain, several major trends are shaping the foodservice sector: the rise of premium snacking, the growing demand for plant-based alternatives, and a sharper focus on product quality, traceability and sustainability.
At Lutosa, these developments are not just passing trends, but real drivers of innovation. Our range of UltraCrunchy fries reflects this dynamic: a modern fry, designed to meet the specific expectations of European restaurateurs.
Premium snacking: a cross-disciplinary demand
In Germany, snacking is being reinvented with better-quality products, often linked to street food, with particular attention paid to presentation and texture.
In France, snacking is gaining ground with concepts such as “modern canteens” or “fast-goods”, which premium, local and seasonal ingredients. In the UK, too, the growth of the food-to-go market is accompanied by a strong focus on the taste quality and convenience of the dishes on offer.
The UltraCrunchy range is the perfect accompaniment to this new generation of snacking: crisp for up to 30 minutes after cooking, it’s ideal for take-away, delivery or quick service in restaurants.
Plants set the standard
Vegetarianism and flexitarianism are making headway throughout Europe, but at varying rates:
- In Germany, almost 12% of consumers declared themselves vegetarian or vegan in 2024and veganism has become an essential part of menus.
- In France, 29% of the population say they are more open to testing plant-based alternatives, whether for simple trials or more sustainable adoption.
- In the UK, vegan options have been integrated by more than 70% fast-food chains.
At Lutosa, our UltraCrunchy fries are designed to complement both meat dishes and 100% vegetable recipes, while guaranteeing impeccable texture and taste.
Quality, transparency and origin: criteria for choice
Food awareness is growing, and with it the importance of traceability, process transparency and product origin. In Germany and the UK, local or European origin and quality labels have a strong influence on purchasing decisions. In France, the mention of origin has become an expected standard, including in foodservice. In Spain, the rise of certifications (organic, sustainable, palm-oil free, etc.) reflects a desire to consume more responsibly.
Lutosa values its Belgian roots, its historical know-how and its commitment to responsible production, in line with these expectations. Our products are made from carefully selected potatoes, in a certified quality process.
UltraCrunchy: a French fry designed for 2025
Our UltraCrunchy range is a concrete response to the new challenges of European foodservice:
- Crispness maintained for up to 30 minutes after baking.
- Less oil absorbed thanks to thicker coating.
- Versatility: compatible with oven, fryer, AirFryer and MerryChef.
- Adaptability: perfect for meat-based or vegetarian menus.
- Reduced environmental impact thanks to better management of raw materials.
The Europe of foodservice in 2025 will be built around three pillars: pleasure, health and responsibility. With products like UltraCrunchy, Lutosa is supporting this transition, offering professionals a reliable, innovative solution in line with consumer expectations.
